In the world of social media, there are really only two names that stand out. Digg, the leader in the business for over two years now, and Reddit, the simple alternative to Digg, have been 1 and 2 for a while and show no signs of relinquishing that position.
StumbleUpon is arguably in the mix, but it is not a true social media site. Delicious and Slashdot have their own claims, but again, they don’t fall into the same realm of true socially driven media sites.
Which brings us to the topic of this story. There is Propeller, formerly Netscape, the once proud pioneer in the web browser world that transformed itself into the ultimate Digg-killer and fell short. In the other corner is Mixx, the spunky startup that grew as the Digg alternative with innovative features and speedy adjustments to its identity. As of today, they are neck and neck on Alexa.
Propeller has been plagued by poor decisions of late. Their much-anticipated redesign was a failure in the eyes of many users and observers. The site interface is farther now from traditional social media than ever before with an inability to “bury” or “vote down” stories and in a virtual world where simpler is normally deemed the best way to go, they covered the top portion of the site visible above the fold with a cartoon character wearing a funny hat.
Mixx has had its share of drawbacks lately as well. In July, there was descension growing in amongst Mixxers over spamming, blind voting, and other issues that prompted a forum thread spamming over 750 replies. To its credit, Mixx responded quickly by removing the ability to vote directly from a user’s friends’ submissions page.
Despite these drawbacks, Mixx and Propeller seem to be heading in opposite directions. Propeller is losing users left and right (with many heading over to Mixx) while Mixx seems to be addressing its issues quickly. Both sites still lack the powerful burst of traffic that a front page story on Digg or Reddit enjoys, but the traffic levels seem to be improving as measures are being put into place on both fronts to improve these numbers.
Regardless of the reasons, social media is at a crossroads with the long-time #3 giving way to the up and comer at #4. With a redesign rumored in the future for Mixx and an ever-evolving interface that seems to morph as quickly as a blog, they may be setting their sites beyond #3. Who knows? In a year or less, we may be seeing a story like this about Reddit and Mixx fighting it out for #2.
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Im using Mixx personally. I like the interface and people there are very friendly. And as you can see yourself on the graph above, Propeller is only loosing popularity while Mixx is gaining, slowly, but constantly.That has to mean something.
Don’t mean to burst this writers bubble, but Reddit is not #2, they are #4… Propeller is #2, and mixx at #3 is now giving propeller a run for it’s money for the #2 spot.
Check this graph from Alexa(the same site this article used to judge rankings, but somehow missed that reddit falls into last place) for the proof.
http://www.alexa.com/data/details/traffic_details/propeller.com?site0=propeller.com&site1=reddit.com&site2=Mixx.com&site3=digg.com&y=r&z=3&h=300&w=470&c=1&u=propeller.com&u=reddit.com&u=Mixx.com&u=digg.com&x=2008-09-16T02%3A32%3A49.000Z&check=www.alexa.com&signature=CemFWys7duAqBurIL0lyMCyJoz4%3D&range=6m&size=Medium
Alexa sucks. You can’t take data from it and compare anything. A far better alternative is compete. Compare reddit.com, propeller.com, and mixx.com then you will get much better figures.
@Aidenag, as I said before, Alexa sucks. You can’t use it for any type of real traffic analyzing. Their stats are skewed by the types of visitors who use their toolbar, and frankly, people who use Propeller are far less technology knowledgeable than other social services. Propeller is used by AOL users…. yeah… enough said.
This sounds about right. I’ve merely skimmed over the stats for each, but as an occasional user of both sites, I think that Mixx is on the right track, and will one day give Digg a run for it’s money. I said from the beginning, and I’ll say it again… One day, the users of digg will revolt and all migrate over to other social media sites, and I think Mixx will be the one that picks up alot of those users.
Nice graphic by the way!
Mixx has been doing very well lately.
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