There has been many ventures google has undertaken but haven’t been able to produce any results with them. Lively falls under that category. Google’s browser based virtual world that can be embedded into other websites is joining the deadpool.

Lively was launched in July of 2008 and the initial reaction was quite overwhelming. Although Lively is going down the crapper we do need to give Google credit for the risks they take. That is what business is all about. Giving everything a shot and weed out anything that doesn’t work. And at this point in time Lively seems to be one of the ventures that didn’t really go as Google planned.

Here is an excerpt from the Google Blog ,

Google has always been supportive of this kind of experimentation because we believe it’s the best way to create groundbreaking products that make a difference to people’s lives. But we’ve also always accepted that when you take these kinds of risks not every bet is going to pay off.

If you are a lively user and have worked hard to create your world on lively, Google suggests that you take snapshots and videos that will remind you later of all your hard work.

[source : GoogleBlog]