About three weeks ago, I learned about a way to increase sales through a website by 13% with relatively no effort. Now, obviously, when I heard that I was like, “Gimme a break!” I work my ass off to write good sales copy and you can throw a button on the page and increase sales?!
So now, three weeks later, I though I’d let you in on the secret too (plus give you a link to the freeware I’m using!)
The secret is live help or online customer service. You’ve probably seen it if you go to VerizonWireless.com to pay your cell phone bill or some of the upper end sales pages online.
By simply putting the “Live Support” button on one of my niche websites, conversions went up a staggering 24%.
Now, just so we’re all on the same page, there have been a few people that clicked it. 6 to be exact. 4 of those have been, “Oh! There is someone on the other end of this chat window” type conversations. But for an increase of 24% overall, I’ll take it!
Here’s the link to the live help software I’m using… There are open source, server side apps out there like HelpCenterLive, but I find this app to be pretty solid.
LiveZilla – Freeware Live Help
If you know of any other server side live help applications out there, let me know! All the ones I tried seemed ugly and outdated, but who knows. Maybe I’m missing the good ones…
