Alexa seems to be going downhill with all the changes they have been making recently. Most of us have been relying on Alexa graphs and stats to view what the site is worth in terms of traffic. Seems like everybody has been changing how their system works. Digg and Stumble Upon seem to make changes which at times make sense and at other times are compltely non sense. However, recent Alexa change is way too much to handle, atleast for me.
As of now the web is abuzz with news or rumors that Alexa won’t be counting social media traffic and will keep such traffic out while ranking sites and blogs. Although this particularly helps for the advertisers as most advertisers are not looking for social media traffic since they don’t convert. However, Alexa wasn’t created just for advertisers, was it?
Alexa has lost reliability and recognition among web masters and this approach will certainly make it a less viable option for bloggers. Most blogs today wouldn’t survive without social media traffic. Social media although manipulated in some sense is still one of the biggest way individual sites have been able to pull traffic and prove their existence on the web.
Personally, I think this is the most bogus approach ever taken by Alexa. If they wanted to target more towards advertisers they could have extended their services towards advertisers only, not change the entire system that has been there for years for us all to analyze our ranking and such. Please click on the two links provided as the source at the bottom of this article.
As of this point Alexa has said goodbye to Social Media traffic and we say goodbye to Alexa.
note : Please keep in mind that this is an individual opinion. Some might consider this a good move but I am on the other side of the fence.
[ source : Performancing and DailyBlogTips ]
